Marketing Your Software
	Table of Contents Marketers like the letter "P". The Marketing Mix is product, price, promotion, and place. Add positioning and a target market and you have a marketing strategy.
	Target Market	Who are the potential customers for your product and which ones are the most important for a new software product?
	Product	The first "P" of marketing...what are you trying to market from a customers point of view?
	Positioning	How does your software compare to the competition in the mind of the customer?
	Price	How do you determine a price?
	Promotion	What can you do on a limited budget to promote your software? Includes information on direct mail campaigns.
	Place	Just another word for distribution (they had to find a word that began with "P").
	Packaging	What will the container for your product be and how important is it?
	Beta Testing	What does beta testing do for you, how you get testers, and who should you get?
	Customer Relationship	Is it over after the sale?
	Layout and Design	Information and guidelines to formatting letters, ads, and direct mail.
	Marketing Budget	Cost range estimates for main pieces of a software marketing plan.
	Point and Click	Book list, references, and other related sites - more added all the time
	About The Author	A little background on me.
	Table of Contents | Home | Send E-mail | Top of Page ©1997, 1998, 1999 Michele Determan