What's on This Page
The following is a list of subjects that may help you in marketing your software. If you know of one you would like added, please let me know.- Small Business Resources
- Direct Mail Resources
- Software Operations Resources
- Download Templates
- Books and References
Small Business Resources
These sites are resources for small businesses.- Small Business Administration - contains information on financing, legal issues, shareware, and much more.
Direct Mail Resources
These sites contain information that relates to direct mail campaigns.- United States Postal Service- contains information on postage rates, tips on cutting mail costs, and hints on direct mail campaigns.
Software Operations Resources
These sites contain information that relates to replicating and distributing software.- .- Coming Soon!
Download Templates
These are templates that you can download and customize for your own use.- Sales Letter - Rich Text Format from Microsoft Word - Coming Soon!
- Classified Ad - Rich Text Format from Microsoft Word
- Technical Specifications - Rich Text Format from Microsoft Word- Coming Soon!
- Brochure - Rich Text Format from Microsoft Word- Coming Soon!
- Press Release - Rich Text Format from Microsoft Word
- Customer Database - Microsoft Access database- Coming Soon!
Books And References
These books were used as references to create this site. A great online bookstore can be found at amazon.comCrossing The Chasm - Geoffrey A. Moore: Marketing and selling high-tech products to mainstream customers.
Guerrilla Marketing - Jay Conrad Levinson: Secrets for making big profits from your small business.
Positioning, The Battle For Your Mind - Al Ries and Jack Trout: How to be seen and heard in the overcrowded marketplace.
Direct Hit - Dave Majure: Real-world insights and common sense advice from a direct marketing pro.
Direct Marketing - Edward L. Nash: Strategy, planning and execution of direct marketing.
The Direct Marketer's Workbook - Herman Holtz: Offers, strategies for testing and research, creative techniques, planning guides, and sample forms.
New Products Management - C. Merle Crawford: Textbook on developing, marketing, and managing new products.
Strategic Marketing Problems - Roger A. Kerin & Robert A. Peterson: Textbook of marketing business cases and theory.
Principles of Marketing - Philip Kotler & Gary Armstrong: Textbook of marketing theory, beginning to end.
Promotion Management & Marketing Communications - Terence A. Shimp: Textbook on marketing promotion.