Table of Contents

Target 
Market

Product

Position

Price

Promotion

Place

Packaging

Beta 
Testing

Customer
Relationships

The following tables show some estimated cost ranges for marketing activities you may take to market your software. 
 

Promotion Event	Estimated Cost Range	Comments
Classified Ad	$1,000 - $5,000	per ad - frequency discounts usually available
WWW Page	$20 - $100	per month - unlimited usage, possible initial set up charges
Direct Mail
Print Production and Paper	$0.50 - $3.00	per piece - depending on color printing, brochure, quality of paper
Postage	$0.20 - $1.00	per piece - depending on class of mail and weight of mail piece
List Rental	$0.25 - $3.00	per name - ($25 - $300 / one thousand names) - usually a minimum order necessary
E-mail List Rental	$0.20 - $0.25	per name
Press Kit
Print Production and Paper	$0.50 - $3.00	per piece - depending on color printing, brochure, quality of paper
Postage	$0.32 - $2.00	per piece - depending on class of mail and weight of mail piece
Diskette	$0.50 - $1.00	per diskette
Product Components
Packaging	$3 - $10	per box
CD Reproduction	$1 - $3	per CD, including jewel case
Manual Printing	$5 - $10	per manual depending on size of manual. You can distribute your manual electronically using PDF format.