Table of Contents

Target 
Market

Product

Position

Price

Promotion

Place

Packaging

Beta 
Testing

Customer
Relationships

 

 
About the Author

I love marketing and I love software! This site is a personal project to combine my two interests and hopefully share useful information. 

I have an MBA in Marketing (December 97) from Bentley College, and a graduate of the University of Massachusetts at Amherst (90) with a degree in Mathematics/Computer Science. 

I am currently in the process of launching a new software product for a family business.  Past jobs I have had include MIS Programmer/Analyst, MIS Manager, Business Analyst, and Senior Database Marketing Analyst. 

I welcome feedback and would love to hear your experiences of launching new products. I sincerely hope that the information in this site is useful to you. 

Best of luck, 

Michele Determan 
My personal home page is at www.determan.net/michele


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Last Updated March 1999
©1997, 1998, 1999 Michele Determan